The applicant must possess

1. a recognised degree in marketing / communications / business administration or other related discipline;
2. a minimum of 7 years post-qualification work experience in marketing with no less than 2 years experience in digital marketing from agency environment;
3. basic knowledge or experience of SEO & SEM;
4. a creative mindset, in both generating ideas and copywriting;
5. good analytical and communication skills;
6. proactive and independent character with strong passion for digital marketing, capability in stress and time management;
7. good knowledge in various scopes of digital marketing / media, creative technologies, data analytics methodology and tools, SEM, eCRM, website development, content / application development and emerging media platform; and
8. good command of both written and spoken English and Chinese.

(Applicants who do not possess the required qualifications and / or experience may be considered for other positions within the organisation.)

Duties include

1. to take charge on daily operation of various digital marketing channels;
2. to manage digital contents and communication channels including social media / websites / emails / apps to maximise ROI, SEO and SEM performance;
3. to develop online marketing strategies across all digital marketing channels;
4. to plan, organise and execute programmes relating to SEM, SEO, content development, mobile and e-mail marketing and social media channels;
5. to generate and compile marketing reports and promotion results periodically to review effectiveness of different digital marketing / social media campaign;
6. to research new online media opportunities that may benefit the organisation including mobile, social media, development of blogs and forums, KOLs, etc;
7. to identify and deliver innovative digital methods to promote brand awareness and marketing campaigns in line with CIC objectives; and
8. to carry out any other duties as assigned from time to time by the CIC.

Applications

The position is on a renewable fixed-term contract (subject to performance and operational needs) for a period of 2 years.

Please send an updated curriculum vitae, the results of English and Chinese Language obtained in public examinations, current and expected salary together with a covering letter stating one’s suitability for the job and quoting the job reference number (16 / AM – CD – 068K) to Apply Now or by mail to the address below on or before 3 August 2016. For further details on CIC please refer to website: http://www.cic.hk.

Manager - Human Resources
Construction Industry Council
15/F, Allied Kajima Building
138 Gloucester Road
Wanchai, Hong Kong