Responsibilities:

• Perform ongoing keyword discovery, expansion, optimization and content creation for SEO
• Formulate content strategy to reach the target audience
• Develop the usage reports and evaluate the effectiveness based on performance data
• Work with external vendors to improve the content quality for foreign language websites
• Lead the project process including user requirement, UAT, rolls out and handle enquiries

Requirements:

• University degree, preferably in Marketing, E-Commerce or related disciplines
• Minimum 2 years working experience in Content Marketing or 4 years in Digital Marketing
• Good knowledge in latest digital marketing trends
• Good analytical skills and well-structured in problem solving and presentation
• Experience with Google Analytics and Webmaster Tools
• A good team player with strong communication and interpersonal skills
• Proactive, self-motivated and independent
• Good command of written and spoken English and Chinese

Remuneration and Benefits: 

The successful candidate will be appointed on a fixed-term contract basis, renewable subject to operational needs. Salary will be commensurate with qualifications and experience.