Responsibilities:

Brand Development:

• Establish and support the development of dairy solution expert image under food professionals team
• Develop, plan and implement brand strategy and related B2B activities
• Build strong relationship with related F&B Associations to maximize company publicity and visibility

Develop and implement trade promotion activities 

• Support Channel Manager to plan and implement channel strategy through events and promotion activities
• Work closely with consumer team to align promotion activities 

Budget and planning control

• Manage and allocate A&P budget
• Monitor brand performance and trade marketing activities effectiveness and efficiency 

Product Development

• Collaborate with internal parties to participate in New Product Development project
• Work with Business Development Manager to plan and implement new product launch strategy
• Product packaging renewal

Business Development – Supporting role

• Solicit internal and external business and research data to provide business analysis to identify Channel and Key Account business opportunity 
• Provide regular market and industry trend, competitors’ event and promotion update
• Conduct regular product training to distributor, wholesalers and customers

Requirements:

• Excellent in both spoken & written English & Mandarin
• Strong Marketing Sense in Food industry (B2B business)
• Digital Marketing Experience is an advantage